ARLI · The Membership
You buy a year of measurement, not a report.
Your pages, your agents and your documents measured all year. Each finding comes with the exact change and the file it belongs in. One fee, one agreement, one year.
Applications are not taken by click. Every application gets a call. The fee is fixed on that call and written into the agreement before anything is paid. If we think it does not fit, we say so on the call and take no money.
Why this exists
We read sixteen large retail shops as an ordinary visitor. One let us read its price. Nine refused. Six answered without a price. Every shop that refused is a page a machine cannot buy from, and the company behind it does not know. That gap is what this membership measures, on your surfaces instead of theirs.
What the year contains
- Measurement, continuously. Sixteen checks per page, each reported as what a machine can do there and what it cannot. Re-run as your pages change, not once at the start.
- The fix, with the finding. For each thing we find, the exact change and the file it belongs in. Applied by us, or specified for your team, and we say which.
- The price book. Every reading kept with its date and the shop's own item number, so a price compares to its own past instead of to a story.
- The API. The same readings in JSON, inside the rate your plan carries, so your own code can act on them.
- One address. It reaches the person doing the work. There is no queue behind it.
- One agreement. One fee, one year, in plain terms, signed before the first invoice.
Not included: we do not manage your money, we do not promise a market outcome, we do not sell your data, and we do not resell a report written for someone else.
Who this is wrong for
Nine disqualifiers. Read them before you write anything.
- The fee would strain you, or you would borrow to pay it.
- You want a guaranteed result. We measure and we fix. A market is not ours to promise.
- You want the decision taken off your hands. Decisions stay yours.
- You need the whole thing finished in a week.
- You cannot say what a good outcome looks like in numbers. If it cannot be measured, we cannot report it.
- You want a vendor to carry the responsibility for the result.
- You are looking for an audience rather than for evidence.
- You would not read a document that names what is broken in your own product.
- You are under 18.
If several of these are true, the membership is not the right purchase yet. We will say so on the call rather than invoice you and hope.
The application
Nine questions, about two minutes. Then a call to fix the plan. We answer within two working days.
Why the fee is what it is
The year is professional work, priced as work. It is not a share of your revenue, we never take a percentage of what you earn, and we never hold your money. Bought as separate projects, the same work costs more, because every project starts by relearning your surfaces from zero.
Why people call it expensive
It is priced for organisations that already spend on their own surfaces and want those surfaces to work. For one person with no product in the market, ten thousand dollars a year is a large number and we will not pretend otherwise. If the fee would be a stretch, start with the one-site report at $99, or read the daily letter for free.
What we do not promise
We measure, we write down what we find, and we repair what we can. We do not promise revenue, ranking, traffic or a market outcome. A measurement is a fact about a page on a day. It is not a forecast, and we will not dress it as one.
Refunds and leaving
Before the first measurement starts, the fee comes back in full. After that, the work already done is paid for and the unused part of the year is returned in proportion. Either side can end the year at the renewal date with thirty days' written notice.